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The Foolproof Guide to Build Your Personal Brand & Credibility

Your personal branding is very evident by your social media and online presence. Each time someone Googles your name, what shows up in the search results is a direct reflection of your personal brand. Your personal branding either conveys professionalism, trust and credibility…or it doesn’t. The boom in popularity of social media sites has made […]

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. According to the report, 63% of marketers feel they’re “not doing well at all,” “need improvement,” or “getting better” when asked how effectively they […]