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We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. According to the report, 63% of marketers feel they’re “not doing well at all,” “need improvement,” or “getting better” when asked how effectively they […]

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