Entries by Elio Esposito

Facebook's flood of languages leave it struggling to monitor content

NAIROBI/SAN FRANCISCO (Reuters) – Facebook Inc’s struggles with hate speech and other types of problematic content are being hampered by the company’s inability to keep up with a flood of new languages as mobile phones bring social media to every corner of the globe. The company offers its 2.3 billion users features such as menus […]

Translation error sees ASDA supermarket mistakenly offer free alcohol to customers

The sign was supposed to guide shoppers to Credit: Wales News Service A translation blunder at a supermarket caused it to accidentally promise free alcohol to customers. The sign was supposed to guide shoppers to “alcohol-free beer” at the Asda supermarket in Cwmbran. But translators on the beer aisle wrote “alcohol am ddim” – meaning alcohol […]

15 Stats & Facts on Why Localization Is About Global Survival

Our ability to understand other cultures and communicate with people across the globe in their native tongues enables us to make the most of our ventures into new markets. To better understand the growing importance of localization in today’s interconnected world, we’ve compiled stunning stats and facts that will make you reconsider your global growth […]